The selection provides the brand with additional resources to advance product development and brand building, marking a further step in its growth following its foundational research phase in Europe.

"This gives us the structure and support to move from research and prototyping into full-scale development," a brand representative said. "It's an important step toward bringing what we've learned from European consumers into a complete product lineup."

Since its founding, Urban Barrier has focused on understanding the relationship between skin and environment, drawing on direct market research conducted in Europe as well as guidance from a biotech PhD and dermatologist serving as advisors.

The company said it will use this period to finalize its debut lineup ahead of an official market launch later this year.